Today’s celebrities. The effect of mass media












media engages a very high percentage of our spare time. As citizens, on average,
we spend just about 30 hours per week watching television. We also have a good
number of hours listening to the radio, reading magazines, and reading newspapers.
All of that deals with mass media. The media has shaped our culture in a way
that focuses more on the entertainment of today’s society, which has affected
the mind of adults, teens, race, and even celebrities. The effect of mass media
has been researched a numerous amount of times. “By mass media
sociologists refer to the print and electronic instruments of communication
that carry messages to often widespread audiences. Print media include
newspapers, magazines, and books; electronic media include radio, television,
motion pictures, and the Internet. Advertising, which falls into both
categories, is also a form of mass media.” (Schaefer, R. T. p.137). There are
also many questions going into the effect of mass media. How does attitudes
towards women change when media is portraying and stereotyping them? As
research goes, it would find out that when the types of mass media change or
the way society uses mass media changes, people as society change along with
it. The media contorts reality by making and fortifying sexual orientation
generalizations which oppress women by depicting them as sexual items, victims,
and as wards of society.


                                                Body Image Stereotypes

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media has assumed an essential part in communicating women’s issues. It has had
negative effects, as far as executing viciousness against women through
explicit entertainment and pictures of women that can be purchased and sold.
Generally speaking, the media treatment of women is thin and constantly strengthening
stereotyped sexual orientation and presumptions that women roles are as a sex
symbol. This is particularly shown in a lot of advertisements. Female body
image stereotypes is a major problem in our society and can influence a persons

pictures of women all through prominent media give incorrect and out of line
portrayals and generalizations. These depicted generalizations and portrayals
of women in the media give a bogus perception of the genuine individual that is
behind the picture. They stereotype women into a specific classification. For
example, women are regularly stereotyped as “sex symbols” in the media. They
are sexualized or typified and are used to display, satisfy, and engage men.
Other basic generalizations incorporates the average woman as a housewife or
mom, and women are frequently connected to local circumstances while being
stereotyped into this residential goddess role. “Inaccurate stereotypes damage
women’s self-perception and limit their social roles.” (Thornham 2007 pg 24)
many women in our society read magazines and look up to the beautiful women
that are displayed in them. They want to be just like them, and as this may be,
they want to have the perfect body like them as well. Much of the pictures of
women that are portrayed in the media have been altered, thus making them
appear quite different than how they really look.

such as Photoshop which is a very popular software, is used to make the body
look really thin in any area of choice. This gives the illusion that a women is
much smaller and thinner than she actually is. Every girl in the world isn’t
the skinniest, and may have a little extra weight on them, but when looking in
magazines at different women who are extremely small due to editing to be
portrayed as “beautiful” to society, many girls get self-conscious and begin to
feel bad that their bodies can’t look the same way.

vogue is a popular magazine in which a lot of girls are constantly reading and
seeing other women looking flawless. With teen vogue, they have utilized
Photoshop to make all their ‘models’ look totally faultless, beautiful and even
to influence them to look very thin. This gives out the perception to every
teen girl who sees these photographs, that both these photo shopped high school
girls and women are what ‘genuine excellence’ resemble, when truly it is an
unattainable wonder. This contrarily influences young girls as it gives them
the thought that they should be perfect and similarly as gorgeous as the women
that they see in the magazine, when as a general rule, they would not be able
to become as stunning, because it is unrealistic. In our society today, plastic
surgery has become a popular movement in women all over the world. Surgeries
such as BBL (Brazilian butt lifts), Tummy tucks, and liposuction are just a few
surgeries that many women undergo. Cosmetic surgery has become relatively
affordable, commonplace and more acceptable form of surgery (Frederick et al.,
2007). CS is different from reconstructive surgery in that it is purely
voluntary and does not involve congenital or other deformities; rather, it is
aimed at improving bodily features for purely aesthetic reasons.

associations for cosmetic surgery report that rates of CS are increasing and
that adolescents are also undergoing such surgery (American Society for
Aesthetic Plastic Surgery; ASAPS, 2000; American Society of Plastic Surgeons; ASPS,
2010). The number of CS procedures carried out in the United States increased
from 12.1 million in 2008 to 13.1 million in 2010, and adolescents typically
account for 1.3–3.5 per cent (125,397– 298,704 adolescent patients) of
procedures carried out each year (ASPS, 2010). Increased media attention to CS
is also likely to play a role in promoting and normalizing CS (Tait, 2007). CS
is covered mainly everywhere in the media, which includes advertising,
celebrity news stories, magazine articles and reality TV shows. CS associations
have shown concerns that the nature of this coverage may trivialize and
misrepresent the severity of CS. In our society today, you see more and more
young females interested in CS and willing to pay money to have their bodies to
look like the models that they see in the media.

concern has been expressed with regard to young females who are already
self-conscious about their body image. Many young girls see celebrities such as
Kim Kardashian, Nicki Minaj, and Blac Chyna who have all undergone surgery as
“body goals.” They see these women in magazines and want to look exactly like
them, which in fact has caused plastic surgery rates to go up in teenage girls.


Women Being Seen as Sex Objects


different magazines, one of two promotions that highlighted women depicted them
as sex objects. The sexual exploitation of women use to be just in explicit
type of entertainment, such as pornography, however, it has now discovered
articulation in movies and network shows, as well as in advertising too. The
introduction of women’s bodies happened around four times as frequently
contrasted with the presentation of men’s bodies in magazines. Women who are
sexualized will probably show up as absolutely enriching objects in men’s
magazines compared to women’s magazines.

expression “sex sells” has started to cross the limits to where we
are seeing sex effect on each item that we are buying from liquor, beauty
supplies, goods and also bank services.In society, women are slowly moving
their way on up. They have earned degrees and have invaded professions
customarily dominated by men because our society insists that women be forced
to act as servants to favored images of both beauty and sexuality. There is
feedback against women’s expanding power in the public eye that may fill in as
a clarification for the sexualization of women in the media. Expanding the
potential outcomes of equity for ladies have been met with oppositional
responses expected to keep up men’s predominance. The wide spread of media
pictures of many sexualized women, is theorized to keep up men’s strength by
assigning their’ bodies as property that can be assessed, gazed at, and touched
at the drive of men’s want. Many men’s magazines suggest that the female body
is an object of another’s attention to the media. Women are often portrayed
into the object that is being seen by men, and are solely shown for nothing but
the male enjoyment. A lot of magazines in our society have a tendency to send
different messages about sexual orientation beliefs and additionally
self-perception, which influence the way women see themselves.

magazine articles are focused towards more youthful women who frequently
underline the significance of looking sexy, acting sexy and also, pulling in
good looking men. Despite the fact that the magazine depicts the two men and
women; there are particular routes centered on both sexual orientation and the
particular beliefs of what gender should depict. Most women in magazines are
appeared as delightful, thin and sexually gifted. Sexually explicit programming
and promotion is decimating to a woman’s confidence level, this makes
unrealistic expectations of gender depiction, for example, being a small size,
and having expensive and fancy clothes and shoes.

sexualization of women can be identified as the same thing as bulimia, no
confidence, misery, and also negative emotions regarding sexuality. At the
point when men see these pictures of sexually identified women, it has been
appeared to build men’s acknowledgment of assault myths, relational brutality,
and sex part stereotyping (Stankiewicz, J., and Rosselli, F).



how these representations of women from the media such as Men’s magazines, TV,
and the internet affects our young girls and society’s view of women is a range
of negative effects. The message and values that these magazine covers have
presented has effects, especially on teenage girls. The sexualization
represented throughout the media has dramatically influenced teenage girls to
be something they are not and has affected them in many different ways.