The the resources needed to design, produce,

The
organization divided to deferent sectors that work and corporate together to
achieve the goal and the main sector of the organization is the operation
function which is the core function.

Operations management is the business
function which responsible for managing the process of producing of goods and
services. And all of the following actions is taking by the operation
management; (planning, organizing, coordinating, and controlling all the
resources needed to produce a company’s goods and services). And due to it;
managing people, equipment, technology, information, and all the other
resources needed in the production of goods and services is a part of operation
management as well. Operations management is the central core function of every
company. And its play an enormous role in taking actions in the company such Most of the costs of producing goods or services are
directly related to the costs of acquiring resources, transforming them or
delivering them to customers. For many organizations in the private
sector, driving down costs through efficient operations management gives
them a critical competitive in not-for-profit sector, the ability to
manage costs is no less important. Moreover, Customers need products that are
made correctly, are customized to their needs, are delivered on time, and
priced competitively. The objectives of operations function and can be stated
as quality, flexibility, speed and price of product. Achieving these functions
to satisfy the customers is the importance of Operations Management. In
reality, there are variations in scope of Operations Management in different
firms or industry. However, the overall objective remains the same.

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On the other hand, marketing
main reasonability is toward sales, looking after customer demand, and
understanding customer requires and needs. Consider a pharmaceutical company
such as Advil. The marketing function of Advil is responsible for promoting new
pharmaceuticals to target customers and bringing customer feedback to the
organization. Marketing is essentially the window to customers However, it is
the operations function that plans and coordinates all the resources needed to
design, produce, and deliver the various pharmaceuticals to hospitals,
pharmacies, and other locations where needed. Without marketing operations,
there would be no products to sell to customers. In addition of vital role in promoting the
business and mission of an organization, it serves as the face of your company
for coordinating and producing all materials representing the business. It is
the Marketing Department’s job to reach out to prospects, customers, investors
and/or the community, and create an overarching image that represents your
company in a positive light. Every organization seeks a distinctive marketing
mix. This is often referred to as the 4Ps. It involves focusing on:

·       
The first one is (product): the feature and benefit of
the product.

·       
The second one is the (place): where we have to sale the
product.

·       
Third is the (price): offering reasonable price and
noticing competitor prices as well.

·       
The last is (promotion) offering discount in a seasonal
event for example.

 

 

Management function and marketing
function both try to reach customer expectation by

Providing high quality product and
services and as result they gain profit and work to

Customers become satisfy in the end of
the day. But to look after the quality managers

They should know what quality is: Quality defined by different authors
there are many.

“Quality
can be defined broadly as superiority or excellence” ( Zeithaml, 1988) or Quality

Can be defined
broadly as superiority or excellence.

 

Satisfaction
can be defined as a post-purchase evaluation of a product or service given
pre-purchase expectations. Customer Satisfaction has been a central concept in
marketing literature and is an important goal of all business activities.
Today, companies face their toughest competition, because they move from a
product and sales philosophy to a marketing philosophy, which gives a company a
better chance of outperforming competition (Kotler, 2000).For marketers or
service providers, achieving customer satisfaction is important because it is
supposed to be an important motive of customer loyalty, repeated business (with
customer) and positive word of mouth (Bearden and Teel, 1983).

 

As
customer evaluates their level of satisfaction by experimenting the service
quality, satisfaction with services is related to conformation or
disconfirmation of expectations (Smith and Houston 1982).as a result; satisfied customers are more likely to
repeat buying products or services. They will also tend to say good things and
to recommend the product or service to others. On the other hand dissatisfied
customers respond differently. Dissatisfied customers may try to reduce the
dissonance by abandoning or returning the product.

 

 

For what
already we discussed above we can understand the importance of each business
function wither its marketing or operation management it is almost like a
system work which each part of the components in the system are important to
run and operate well as result in the end achieving the goal and the
coordination between business function well lead to more profit and customer
satisfaction basically operation management take care on production of goods
and services and how to manage the recourses of the organization but after the
production it is the marketing function who involve to find the potential
customer and places to introduce the product and to enhance the sale. In
addition ,marketer responsible to make their own research about customer
satisfaction and expectations and deliver the report to the operation manager
and depend on the given report they make the decisions regarding reducing the
price , increasing orders, lowering the cost , producing new product and how to
fulfill customer expectations. So it’s all about the teamwork and corporations
between the two business functions.

 

 

 

 

To sum
up, managing people, equipment, technology, information, and all the other
resources needed in the production of goods and services is a part of operation
management and the marketing main
reasonability is to enhance the sales, generating customer demand, and
understanding customer wants and needs. And Companies win or lose based on what
percentage of their customers they can keep. Success is largely about the
retention of customers. And to achieve that Operation management function and
marketing function within an organization by their coordination work on
production of goods and services with high quality they can satisfy customer expectations
as on what already discussed earlier.