The news sites regarding audience engagements. This was

The challenge to media domination is seen as a result
of the democratization social media has embraced most Web 2.0 features that
empowers everyone, including journalists to publish on the web. This is
possible because the read and write network (personal websites, blogs, and
forums) have reduced costs associated with distributing content to virtually
nothing thereby making it possible for people to feed material into the
mainstream media. By loosening control over knowledge, social media has,
therefore, threatened the relevance of journalists as established interpreters
of events. According to Gazette (2006), this means that social media is
replacing the role of journalists as gatekeepers. As a result of the growing
number of websites, reporters no longer have control over the nature of news
that is published because news that is prevented from getting onto one site is
likely to make it through onto another. This has not only made journalists
redundant as gatekeepers but also made it difficult for them to set the agenda.
It is given that some scholars argue that journalists are in danger of becoming
irrelevant due to the rise of social media.                                                                                                                  Newman
(2009), also noted that social networks are advanced in reporting where news is
broken and sometimes runs hours ahead of traditional news organizations. As per
Morejon (2012), “nearly half of all Americans get some form of local news on a
mobile device, and 46% of people get their news online at least three times a
week.” The ability of social media to beat traditional media with breaking news
is made possible because social media can easily reach where traditional media
cannot and by the fact that social media can outperform news sites regarding
audience engagements. This was proved by a 2009 Alexa research, which
established that the “average daily time spent on Facebook is 25 minutes,
compared with around five minutes for a popular news sites” (Newman, 2009:
p.40).  This decline in importance of
traditional media in breaking the news has led scholars to conclude social
media will make journalists irrelevant and redundant since they are more likely
to be found repeating what has already been reported. Evidence to this
redundancy is shown as traditional news media are redefining their roles by
abandoning attempts to be the first with breaking news while shifting their
focus at being the best at verifying and packaging news (Newman, 2009: p.12).                          Another line of
argument is that social media encourages the development of citizen journalism
– an act by which “people formerly known as the audience employ the press tools
they have in their possessions to inform on another” (Rosen, 2008). Scholars
believe citizen journalism have been useful in telling some stories that are
left out by mainstream journalists who are constrained by organizational and
professional constraints. The ability of citizen journalists to produce news
has been revealed by the fact that some stories initiated by social media end
up making it into mainstream media. Newman (2009) alleged: