Social networking sites might seem a recent innovation, but there is plenty of evidence to the contrary. Social media is combination of two words Social and Media. The word “Social” derives from the Latin word socii “allies” meaning relating to society and the word media comes from the Latin plural of medium meaning a vessel or instrument. Hence it can be said Social Media means an instrument of society.Social media was first created with the objective of achieving a medium through which people are connected all over the world. It was a space on internet wherein people would not have to be physically present and yet feel a connection. Social media are PC intervened advancements that encourage the creation and sharing of data, thoughts, vocation interests and different types of articulation by means of virtual groups and organizes or at the end of the day a medium through which individuals are associated in the computerized world. Recent years have seen the ascent of new media channels, for example, possible Facebook, YouTube, Google, and Twitter, which empower clients to play a more dynamic part as market players and reach and be come to by nearly everybody anyplace and whenever. These new media undermine since quite a while ago settled plans of action and corporate procedures, yet additionally give sufficient chances to development through new versatile techniques. Social media will continue to evolve by adapting to the demands of users, making any attempt to fully define the term problematic. However, they are likely to become even more all-encompassing and be embraced more strongly by generations to come.This paper attempts in showing a) The after effects of basic use of social media on social relationships or demonstration that people built up via social media networking sites and apps effectively can affect group markers i.e., shared awareness, shared ceremonies and customs, and commitments to society, which effectively can affect esteem creation rehearses i.e., informal communication, group engagement, impressions administration, and brand utilize. b) This paper presents another ”pinball” structure of new media’s effect on associations with clients and distinguishes key new media marvels which organizations should consider while dealing with their associations with clients in the new media universe and social media stages, for example, Twitter and Facebook empower the formation of virtual client conditions where online groups of intrigue conform to particular firms, brands, or items. While these stages can be utilized as another way to convey recognizable online relationships applications, when people neglect to completely connect with their clients, they likewise neglect to completely abuse the capacities of web-based social networking stages. c) This article begins by explaining what is social media, who made it, why was it made, what is the current situation. Further dealing with the physche of human brain in relation or correspondence to our usage is social media, and the most important point of its effects on human relationships. . Next, we utilize contextual analyses of various roles of human and their relationship changes in the society due to social media to show how they are dealing with their separate systems of Social Media applications. At last, to give rules to actualizing Social Media and the optimum usage.