SIZE AND NATURE OF CAPITALSince multinational businesses are bigger than regular businesses, they require more capital to effectively compete against their counterparts as well as to surpass local and national businesses. The following explain more about the nature of capital: Contributed Capital The structure of a multinationals capital incorporates the wellsprings of money used to subsidize operations, broaden creation or purchase assets. Associations get capital through the offer of securities in money related markets. Commitment and esteem are the two kinds of capital that multinationals need to investigate, and all edges have their ideal conditions and inconveniences. The cost of raising capital is a key fragment of financing decisions. Commitment Financing Securing commitment capital is a methodology that is reliant upon the openness of advantages in the overall credit markets, financing costs and an organization’s present commitment responsibilities. In the occasion that credit markets are experiencing a choking, it may be troublesome for the association to offer corporate securities at great rates. In particular, it may test to get high drive rates for asset bolstered securities. In case a firm breezes up evidently completed used, it may be not capable pay its commitment duties provoking insolvency. Regardless, commitment costs less to secure than various kinds of financing. Esteem Financing Favored stock, typical stock and parts of held salary are contemplated esteem capital. It is basic for a multinational to carefully dismember its esteem cash streams and alleviate the danger related with money differences. Else, it may lose esteem in view of changes consequently rates. Also, the issuance of new offers may influence stock expenses to fall since money related masters never again feel association shares are defended paying little mind to their pee-issuance cost. Offering stock in overall cash related markets costs multinationals more than getting commitment, yet it may be the right financing decision if an association is starting at now exceedingly used. Appraisal Considerations Multinationals have the contrasting option to move wage to wards where the obligation treatment is the most important. Therefore, commitment and esteem financing decisions are particular appropriate to solely family unit associations. In the occasion that compensation is represented in the United States, it may be useful to gain commitment financing, in light of the way that the interest is force deductible. When settling on capital structure decisions, multinationals must evaluate their cost orchestrating strategies to constrain their obligation liabilities. COMMODITY ADVERTISING AND MARKETINGAdvertising is an audio or visual form of marketing communication that employs sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are usually businesses who wish to promote their products or services. Advertising is communicated through various forms of media; newspaper, magazines, television, radio, outdoor advertising or direct mail. Advertising plays a big role in a company because without advertising, there would be no way to make the public aware of the existence of the company’s products or services. Advertising exists everywhere, you see them wherever you go. Advertisements shape social charge and affects people’s view of the world. As a major channel between producers and consumers, world advertising is dominated by a number of multinational organizations who spend the most money in the industry by developing and providing the advertising “package” needed by multinational organizations to sell their products/services.Multinational Organizations are the force behind the advertising industry. Although we do not know who owns the big advertising agencies, the close relationship between them and multinational organizations suggests that advertising agencies are usually the subsidiaries of larger multinationals. Thus, advertising agencies are used by multinationals to promote homogeneous, global culture through which they can sell their commodities. Towards that end, they have often attempted to neutralize different languages, customs, religions, social and cultural identities. The interests of multinational advertising agencies are not limited t promote consumer goods. Most agencies and their foreign subsidiaries have interests in other communication enterprises including film, videotape production – market research, publishing and management consulting. The flexibility of the advertising industry allows it to serve many purposes. It sells products and defends social causes, promotes educational policies and places complains.Publicizing is critical in anything you do, production of mindfulness is the primary motivation behind any business. There are four fundamental medias utilized as a part of promoting; bulletins, print, radio, and TV. The points of interest and drawbacks of each rely upon the requirements and limitations of specific nations on the planet. Since greater part of individuals in less created nations unskilled people, radio and visual pictures or signs and announcements can be a powerful methods for correspondence, particularly in rustic areas or poor urban territories where TV is rare. In India, ‘Funds Banks International’ revealed that radio and TV were the best in the perusing masses. “Radios games and jingles” are utilized broadly to impart the thoughts of thrift, especially to the rustic uneducated individuals.