Introduction and motivational to the organization’s members. A


Every organization has a structure. An organizational structure refers to the units that define an organization. It refers to how the organization is structured in order to achieve its set objectives. Organizational structure will always determine organizational achievements. An organization that is properly planned, both in its strategic and operational activities is most likely to achieve its goals than the one with poorly planned structure.

Vision, Mission, and Values of an organization are important as far as achieving strategic objective is concerned. A vision refers to the projected ideal position of an organization over a specific period. Vision refers to the image of an organization over a specific period.

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Therefore, it is the driving force of the organization and all the other activities in an organization are always geared towards its realization. It is important to ensure that the vision is achievable, measurable, easy to understand, flexible and motivational to the organization’s members.

A mission refers to how an organization plans to achieve its objectives. It refers to the manner in which an organization plans to act in order to achieve its vision. As Kurtz (2008) states, this is the path that an organization takes in order to reach its vision. Values are the principles of an organization that guide its operations.

Values are the distinguishing characteristics of an organization. They are what an organization hold as true in their quest to remain relevant and ethical in the field of practice. They modify mission as the organization moves to achieve its objectives. The three are the forces that determine an organization’s success or failure in achieving strategic goals.

Environmental Analysis

Organizations do not operate in a vacuum. They have an environment within which they operate. The environment can be either internal or external. Internal environment refers to the working conditions of an organization that are within their control. They are internal structures that can be manipulated by a firm.

On the other hand, external environment refers to factors that emerge within an organization but are beyond the control of the organization. Internal environment includes such factors as financial strength of an organization, marketing strategies, type of personnel and production levels.

Suppliers and customers may be part of the internal environment depending on the approach given to them and the level of control an organization has on them. Alternatively, suppliers and customers are always categorized under operational environmental factors. External environment include socio-economic and political systems in society.

Legal factors and technological developments also make up the external environment. When developing long-term objectives, it is important to consider both internal and external environmental factors. This is because the company is subjected to all factors in the process of achieving strategic objectives

Factors Affecting Effectiveness of an Organization

A number of factors determine a company’s effectiveness. The structure of the organization plays a major role in determining success. If an organization is large enough, then it is necessary to decentralize the process of decision making in order to improve communication.

The operation of the firm should be customer centered. Organizations should be market responsive in order to remain relevant and competitive. Attention should not only be given to customers but also employees, suppliers and the entire society. The organization should measure its success based on excellent international standards. They should also be in a position to respond to changing market conditions.


Kurtz, D. (2008). Contemporary Marketing: Designing Customer Oriented marketing Strategy. New York, NY: Cengage Learning.