Media or conservative but as either an expert

Media plays an important role in the passing of information
to the citizens. Almost the whole population in one way or the other rely on
television or read a newspaper for information. Based on what the targeted
audience read, it shapes their opinion on various issues for example racism,
politics, abortion, and homosexuality. 
Mass media power cannot be underestimated especially in shaping the
opinion in the society.  Depending on
what kind of opinion the Media outlets want to put across, it can decide to
stress and publicize one side of the story more than the other angle.

The most common way media bias occurs is when the news is
reported in unbalanced manner or journalist to engage in sensationalized
reporting. The main purpose of media bias is to instill individual ideas into
the audience even though it may not it might not be true facts. Media bias
could span from the way an individual’s portrayed to the society, racial
representation of information or corporate propaganda. Media bias could either
be a negative, positive or inaccurate portrayal of information in order to
shape the opinion of the viewers. Depending on which side is reporting mass
media can shape public opinion to sway towards the conservatives or liberal

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Types

Biased reporting of information can be classified into
various categories.  It could be omission
where one side of the story is left out.In this case, either the liberal or
conservative side of the story is omitted. The second form of bias selection of
sources. This is where the source of the information being used only supports
one side of the story. The third form of media biases is story selection.  This is where the only story that supports
particular ideas are highlighted while ignoring those with opposing views.
Finally, there is bias by labeling.It is most prominent when covering political
news.  Liberal or conservative politicians
are tagged with extreme labels or groups leaving the opponents unlabelled. This
form of bias reporting can also occur when a reporter identifies a politician
on news as an expert in a particular field rather than as a liberal or conservative
but as either an expert which brings out a positive image. In this case, the
politician is given an authoritative atmosphere that is not deserved.

Media Bias in Politics

Can it be said that the media is biased? Depending on the
side of political views represented, the media is evidently biased on both
sides be it conservatives or liberals. The liberals believe that there are
conservative media that report incorrect information and the same opinion is
viewed by the conservative. Media bias is a big problem currently and trying to
suppress it is even more difficult because of the fact that they are owned by
corporate giants that have specific agenda. It is a serious problem since it is
being used to instill certain beliefs that can have a negative influence on the
society. The citizens rely on Television news and other media outlets for
information in order to make an informed decision about public policy and how
to cast their votes.

Media houses have the power to uplift or kill an individual
political career; they can make a political candidate likable or not.They tend
to focus on what they want the public to see and ignoring other facts that can
have an influence on the result. In the end, the media houses take advantage of
the inability of the public not being able to make an informed decision
regarding the issues in hand like public policy and eventually misinform the
public.   In the recent past, the media
seems to be the one setting the trends on what to be discussed, they are coming
up to a reality they want the viewer to see.

Example of Media Bias

Media bias in 2016 election The 201

The 2016 US presidential election was marred by widespread
lack of credibility in reporting from the media houses. Throughout the
election, media reporting was divided between the two presidential candidates.
It is still a debate whether the coverage had an influence on the election outcome
or not. Over the election campaign period, Donald Trump faced negative coverage
that was aimed at portraying him as a racist and xenophobe.  The GOP and president Donald Trump urged that
Hillary Clinton received favorable news coverage than him during the campaign
period. While the Democrats said that the media often aired uninterrupted
Trump’s speeches. The way the 2016 general election was covered was marked by
overwhelming negativity.