money from Pinterest has never been this simple
We all see the income numbers. Blogs showing how they
earned $100, $500, or even $31,271 in a single month. While those numbers are pretty enticing, it can be hard
to know how to make money blogging. In this post, we outline how you can use
Pinterest to help generate a bit more money from your blog.
Why not capture Pinterest traffic with an offer so good
they want to give you their email in exchange for the awesome
freebie? This can be a one page PDF, ebook, printable, etc. Something your
particular niche would find valuable. If you don’t know, consider doing a quick reader survey to find out what they are
Sell Digital Products
Now that your email list is growing, it’s time to start
selling digital products. If your email freebie was successful, consider
expanding on that. For example, if you gave away a 5-day meal plan as your
freebie, why not sell a monthly meal plan? Or if you have an expanded ebook on
a specific topic, educational materials, a bigger pack of printables, etc.
Spend Money To Make Money
Last, test out promoted pins for both the email freebie and the digital product.
Use keywords and target Pinterest users that would be interested in following
you or purchasing your products. Again, test different images to see if one
performs better than the rest. Then pin that image more often.
Here’s why. First-mover advantage.
If you can be among the first to
enter and use a marketing channel, you win.
First movers are able to grow rapidly
because the channel is so new, the customers fresh and the possibilities
Pinterest is an ecommerce site’s best friend
You can use Pinterest to skyrocket traffic to any site.
Whether you’re a social media agency,
a B2B, a SaaS or a local mom & pop, Pinterest has your back.
What I want to show you, though, is how to blow up your e-commerce sales using Pinterest.
Get this. When it comes to average order size — a major metric in e-commerce —
look who’s at the top of the list!
This chart from Shopify might shock you.
Who exactly is making
It helps to know that Pinterest’s primary demographic is female.
But, don’t be blinded by big bar
But, something new surfaced in
the data — something that no one was expecting!
New customer acquisition.
As Pinterest retailers looked at the
incoming data, they realized that they had unlocked an entirely new purchase
In order to use Buyable
Pins, you have to be using one of these commerce platforms
The main thing you need to be aware
of is that Buyable Pins only work on select e-commerce platforms.
Each of these platforms is different,
so use one of the links below for a detailed how-to on getting the Pinterest
Buyable Pins using your platform.
If you’re not using one of these
e-commerce platforms, what should you do?
Let’s say you want buyable pins, but
you’re not one of the chosen few that get to use them.
Right now, you have four choices:
Just wait. Pinterest says, “We plan to work on more
integrations in the future.” If you want to wait it out, you can try.
Get on the list. Put your name and business on the
list in order to sign up.
Use promoted pins. Any business can use promoted pins.
This is Pinterest’s form of paid advertising, and it can be very effective.
It’s a simple model:
Pinterest user finds something she wants to buy.
She buys it on the trusted Pinterest platform.
The retailer fulfills the order.
Considering this simple model, it’s
likely that Pinterest will roll this feature out to more retailers in the
What this means is that you should
understand your Pinterest audience. Who are these people? What are they
Do some Pinterest-specific customer research by looking through your Pinterest Analytics.
PayPal and Stripe are in a knock-down,
drag-out battle for every big e-commerce app’s business.
So, on some level, it wasn’t surprising to
see both Stripe and PayPal’s Braintree unit involved in Pinterest’s new Buyable Pins feature, which will soon allow iPhone or iPad users
to click a “Buy” button when they spot an interesting product on the visual
At launch, merchants who want to put a Buy
button on their Pinterest pins need to work with Shopify or Demandware, two big
e-commerce software providers. Stripe and Braintree are both options for
Shopify customers, but the company supports many others. Demandware likewise works
with a host of partners. (PayPal
is listed as an authorized Demandware technology partner, while Stripe isn’t,
though Spring, a Demandware services partner, works with Stripe.)
How Buyable Pins transactions work. Note that Pinterest isn’t involved in the
actual payment process. (Diagram via Pinterest
When you click a Buy button on Pinterest, your card might get handled initially by
Braintree or Stripe, and stored on one or the other company’s servers for
A Sign Of
Things To Come
That works for companies like, say, Uber or
Airbnb, who want to be the brands that show up on a customer’s monthly
statement. But for social apps like Pinterest, which wants to facilitate
commerce without actually putting its name behind the transaction, the current
selling on Pinterest, the first step is to register for the brand-new Pinterest
sales system – you have to add it to your Shopify account. You will
need an account to become a seller, so sign up for one now.
to Sell Products on Pinterest
already have an online store account with Shopify, you can start selling on Pinterest
within minutes – all you need to do is incorporate the Pinterest sales channel
to your account. You will have to wait for authorization from Pinterest, but
this should not take long.
. Plus, all
of your Pinterest orders, product listings, and active clients will instantly
be synchronized with your Shopify account, so that it
is easier than ever to keep an eye on your business.
Using Pinterest to Sell Products with Social Media
literally millions of users on Pinterest sharing, uncovering, admiring, and
dreaming about the products which personally appeal to them.
Pinterest users use the platform to plan purchases. – that’s an incredible
statistic brought to us from the Shopify blog, and certainly, one that all social media
marketers should sit up and take notice of – especially if its physical
products (as opposed to services) that your company is peddling. Check out the
full infographic rammed with loads of great commerce stats about how shoppers
behave on Pinterest.
perhaps most notable about these stats is that they come from data and research
gathered before Pinterest introduced its Buyable Pins feature on the platform.
Well, that’s the question that many eager
retailers want to be answered. Nathan on the Shopify discussions page, though,
helpfully gives us an answer:
has created one of the most genuinely marketable social media communities ever
and to make sure that the community is as receptive as possible and has a high
degree of interest, they’re very protective of who and what can currently be
sold on that market to build consumer confidence. At the moment they are
reviewing all shops that are applying to make sure that they have a strong
business history and meet all the requirements of their advertising policies
If my guess is correct, you’re
probably like most marketers right now.When it comes to social media, you’re sold
on one platform — Facebook!That’s okay! Right now, Facebook is the giant. I’ve
found it to be an amazing channel!But keep this in mind: Pinterest can
drive sales, too. As we’ve seen in the retail space, Pinterest has massive
potential through Buyable Pins.
Buyable Pins have the potential to literally change the
face of e-commerce on the internet. With 87% of pinners saying that they have
purchased something they’ve discovered whilst pinned, just think of all the
added conversions that could be made when all users have to do is click a
and foremost – there are no subscription or transaction fees! That’s
right, Pinterest will not be taking a cut from sales made on its site, and is
providing this additional service for merchants absolutely free of charge.
Instead, the social network hopes to make extra money by increasing merchants’
engagement with Pinterest, specifically via advertising and its Promoted Pins program.
you will have direct access to all of the customer’s data – email address,
demographic, the lot – so you will have the direct opportunity to appeal to
them to come back again and place another order. This means Pinterest’s buyable
pins will deliver a much higher customer lifetime value than if they had bought
your product through a third-party channel, where the likes of Amazon retain
the ‘ownership’ of the order and indeed the customer.