Like all great masterpieces, there’s always a recipe to make it work. It works the same way with Social Media ads. Here are 4 spot-on ways to make your Social Media ads dominate the competition! • Live Video and Podcasts Podcasting or Live broadcasts are a great way to reach and create engagement with a new and a more responsive audience. Whether you have a script like a “Live” tonight show or has an interview-style question and answer with a professional podcaster, it will feel authentic and believable. It will have more personality to it, even if the audience knows what they’re watching is an ad. The cost and time of preparing a live feed ad requires a lot though. You’ll need to hire someone who can talk well in front of a camera or get really creative or get some acting lessons and be ready to face the audience. • Use Video for Ads Video ads can be very persuasive especially since these kinds of ads are visual. For example, Facebook has an autoplay feature on videos and also supports animated GIFs for both posts and comments. Business pages can now upload a video for their cover photo which widens reach even more. Also, you can upload videos on Instagram now. Good curated content coupled with good video direction can result in a great video advertisement that engages the audience to share and tell their friends about it. To be able to send a clearer message of what you do as a brand. Although, creating video ads can be a bit tricky. For example, while Facebook offers autoplay for their videos, some people skip over it if they feel it’s uninteresting. Make sure the video is visual right away. Don’t rely on audio to relay the message for you. • Be Funny People appreciate a good sense of humor so don’t create content that is too serious to read and put in a joke or two in the mix. Making fun of the situation you’re in or making a pun that involves your business can get a nice laugh and, of course, the attention and engagement you need. Just take note that it won’t always work for any brand or ad you release. Overdoing it might not work in your favor. If done well though, , it works wonders for you and your audience. • Provide Free Content for your Audience Instead of just advertising directly to consumers to sell, provide them with free information and materials! It’s not a new concept but it’s something you’ll want to try out. Whatever kind of business you have, there is always something you will be able to offer than no one else can’t. Some businesses get a ton of eBook downloads on topics ranging from advertising to content creation.If you’re not sure what content to give or where to start, you can alsways look at your company’s blog and social stats. Check out which are trending more than others and build on that. You will always learn something new when you are looking back. Once you have your content, consider spending some to market it. While the content you’re giving away is free, you still get a sizable audience and your customers and followers are bound to share this information with people they know. This is when you start getting the engagement you need to get more conversion.