Key Volume Attained 1c. Market Share in Urgello,

Key Results Areas

Performance Indicators

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2017
(Now)

2018
(One Year Later)

2023
(Five Years Later)

1a. Number of food outlets in major bus terminals in Urgello, Cebu
1b. Sales Volume Attained
1c. Market Share in Urgello, Cebu

3
 
7 Million Pesos
2%

5
 
13 Million Pesos
3%

20
 
60 Million Pesos
12%

2a. Amount of Net Profits realized for the next five years
2b. Return on Equity
2c. Return on Assets (ROA) or Return on Investments (ROI)
2d. Return on Sales (ROS)

1 Million Pesos
 
30%
15%
 
14%

2 Million Pesos
 
40%
20%
 
15%

10 Million Pesos
 
60%
30%
 
16%

3a. Growth in sales per outlet
3b. Percentage of repeat customers
3c. Number of customers commendations or complaints
 
3d. Awards and recognition given by the community or the government
for excellent service
 
3e. Customer survey rating to ascertain customers degree of delight

20%
30%
4 out of 20
1 out of 20
 
NONE
 
 
3.5
(on a scale of 1 to 5)

20%
40%
6 out of 20
1 out 50
 
ONE by A.S Fortuna
 
4
(on a scale of 1 to 5)

20%
50%
10 out 20
1 out 20
 
TWO by Lapu-Lapu City
 
4.5
(on a scale of 1 to 5)

4a. Compensation and benefits of managers and workers above industry
rate
 
4b. Management and Employee turnover
 
4c. Number of job applicants compared to other similar establishments
 

Same as Industry
 
 
 
3 out of 10 per year
10% more job applicants `
 

5% above industry
 
 
 
2 out of 10 per year
20% more job applicants
 
 
 
 
 

15% above industry
 
 
 
1 out of 10 per year
30% more job applicants

 

I.           
Executive
Summary

The Milk Man Café will be offering food,
beverages and vape services for customers. To provide good services that will
cater to vapers that will had a hard time to vape anywhere in a nice and clean
environment that actually gives out good food. 

Our
Mission: “To
supply services that will provide good food and environment to vapers that
would generate great income for its owners and investors to improve the lives
of the customer specifically vapers and its employees.”

Our Vision:
“The vision of Milk Man Café is “To open a new idea of combining vape and
good food in a shop wherein vapers and non-vapers alike could enjoy. To be able
to promote positivity towards vaping and vapers.”

Pamela Aropo and co-owner Zedryck Cañares are
close friends for almost 3 years in which both of them went to the same school
together. Pam majored in Pastry Arts while Zed majored in Culinary Arts.  Which in turn they decided to become business
partners because of this. With the knowledge about the business they expect
their growing reputation in the business leading to new customers and better
café’s in the Visayan Region.

 

The keys to success in our business are:

                        Location: Providing an easily accessible place for the customers

                        Environment: Providing an environment
conductive to giving great service

                        Convenience: Offering customers a wide
range of services in one setting

Reputation: The owners and staff will have a reputation for providing one of the

best services in the Visayan Region