For addition of advertisements giving the magazines financial

For my related study, I am going to analyse how the Vogue magazine
layouts have changed throughout the years, and how they have been affected by
the art movements at the time.

 

The earliest version of the modern magazine had collected a
variety of material designed to appeal to a particular interest. The earliest
magazine has been recorded as a German publication called Erbauliche Monaths-Unterredungen.
It was issued from 1663 to 1668. After this, many other journals started
appearing in France, England and Italy. In the 1670’s more light and
entertaining magazines started to emerge. By the 19th century a new audience
had been established, and the entertainment and family magazines were created.
Among popular magazines were women’s weekly, the religious and missionary
review and the children’s weekly. There was a growth in demand for reading
matter in the lower and middle classes, which boosted these types of magazine.

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The first magazine to have ‘pictures’ was the ‘illustrated
London news’. They used woodcuts and engravings. By the end of the 19th
century, many magazines had followed suit and they were also now illustrated.

The modern magazine started to take shape in the 19th
an 20th centuries, when magazine publishing benefited from a number
of technical improvements. This included the production of inexpensive paper,
the invention of the rotary press and the halftone block, and the addition of
advertisements giving the magazines financial support from external sources.
Other developments since these major ones were a greater sophistication of
topics, colour photographs, decline in the critical review and the rise in that
of the mass market magazine, and an increase in magazines for women.1

 

Vogue Magazine is
an American fashion magazine and was founded in 1892. It was created by Arthur
Baldwin Turnure for the social elite in New York. When it was first published,
it covered social etiquette and traditions of the society. Now it covers
beauty, composure and etiquette.

Vogue become known
for its editorial quality and distinctive photographs. When it was bought by
Nast, he hired the best illustrators and photographers of the time and they
consistently produced sophisticated and revolutionary front covers. In 1902
Vogue became the first magazine to print there cover photo in colour. All the
cover images during this time were of the models faces. In 1988, Anna Wintour
took over and became the editor of Vogue. She transformed Vogue’s covers and
emphasised the woman’s body, instead of just having her face. She also featured
Hollywood actresses, as well as fashion models. This then, in turn, sparked an
international trend. Vogue has relished in international success, and has been
heavily influenced by the development of the fashion magazine industry and
continues to shape modern fashion trends. 2 

The first magazine I will be analysing is Vogue magazine
front cover.  The first issue’s I will
look at is the December 24th, 1892 issue. This was the second issue
of the magazine that was published.  The
front cover if this issue features an illustration of a man and a woman out in
the countryside. They are wearing clothing that during the time would have been
what all the upper class would have worn. There is little information on the
page, apart from a small quote at the bottom that says, ‘A SOFT ANSWER’ and “Mr
Willoughby, I am afraid you are vain” “Ah, who would not be vain in the thought
of pleasing you”. The title of the magazine has also been originally sketched
and the images around it. It is very intricately draw. At the top of this, is
the details about the magazine. It states the issue, price, publisher and where
it is published.  The magazine has been
aimed at the upper class at this time, and this is reflected in the type of
people shown in the images, and the quality of the illustrations that have been
used. On this page, there is a lot of negative space, this gives the cover a
very clean and sophisticated look. By having a lot of negative space, it draws
your attention to the illustration in the centre. They have also kept all the
writing central and in align. This gives it a flow as you read down the page.

The second cover I will be looking at is the Vogue cover
from December 1958. On this cover, they have started to print in colour. In the
issue I analysed before, this was not available. The advancements in technology
have allowed for this, and the colours used match well with the art movement at
the time, pop art, there is a printed image of a woman compared to an
illustrated one before. There are new methods being used in this cover, such as
screen printing for the coloured background. There is a lot less information on
this cover, compared to the last one. This could be because the focus if the
magazine has changed, it is now looking into more of women’s fashion and
society. All that features on this cover is the title, date, price and a
caption under the photo. The title has also been redesigned. It has now been
printed on, rather than the original sketch. It is more sophisticated now, but
also has an element of the art movement of pop art at the time. The red paint
marks have also been inspired by the pop art movement. They are very bright and
abstract. There is not much negative space on the page, but you are still drawn
to the image in the centre as there isn’t much else to read.  The model is not in the centre of the page,
she is situated to the left, which applies the rule of thirds. This draws more
attention to her. They have taken the image to include the whole of the model’s
body, but the previous issue I looked at also has a photo in this style. This
could be to show off the model’s outfit, as the magazine showcases clothing.
The clothing the models are wearing in both this issue and the one before are
appropriate for the time of publishing.

The third magazine I will be analysing is the issue from December
2017. The cover has changed a lot from the last two. Firstly, there is a lot
more type over the cover, it is showcasing what is included in this issue of
the magazine. The articles that are of more importance are larger in size
compared to the rest. This has not happened on any other issues I have
examined. It is very effective and draws attention to what they want you to
read. The image for the cover photo has been shot with ¾ of the model, unlike
the other two where they have both had full body shots. But the difference with
this image is that it takes up the whole of the page, including covering the
title. Vogue magazine has very recognisable brand but because the models head
is obstructing the title, they might not be able to recognise who it is. The
title design of the magazine has been changed yet again, it is not as dramatic
as the 1892 issue but it has changed slightly. This time, the font size has
increased slightly and the title has now been brought down slightly from the
top and creates a small amount of negative space. The same amount of space is
also between the bottom of the title and the next line of text. This
essentially frames the title and makes it more defined, away from the rest of
the text. This issue has a contrast of text, the title and main sub titles are
in san serif and the rest of the text is in serif. I think that having a san
serif title it continues the heritage of the magazine. But the serif text keeps
it with the times and continues the modernism of the magazine.   

 

The 3 magazine covers show that over the years, there has
been a lot of change. This amounts to technology advancements and art movements
that have affected the way it has been designed.