Businesses can take advantage of
social media as it is free to use, they can promote their product or services
through many apps for example Instagram.
Instagram feeds are arranged by popularity rather than in chronological order,
it’s more challenging to get visibility for your business.
Posting Instagram stories can help you get in front of your target
audience. Instagram also lets you include links and mentions in your stories, which will make it easier for viewers
to browse and shop your products.
For example, Take a look at this Instagram
story from social media influencer Caila
included a link to a yellow bar stool because many of her followers had asked
for more information about it.
When viewers swipe up on the See More tab, they’re taken directly to a
page on Caila’s blog, which features a number of products for sale, including
the yellow leather bar stools and other items in her house. Instagram opens
linked pages within the Instagram app, providing a seamless transition between
browsing Instagram and shopping on an ecommerce site.
great example would be snapchat, Snapchat
has allows businesses to promote products or services in many ways for example
snapchat filters some filters promote a product i.e. Ouija also after seeing somebody else’s
snapchat story atomically an advert appears out of nowhere meaning business
uses snapchat to promote a product or service, both promotion has made
consumers aware that the product is still available, however snapchat has saved
their money on huge investments for example snapchat has been a service for the
pass 5-6 years the business has growth rapidly, recently snapchat has invested
their money into a product snapchat spectacles. Snapchat offers several
different paid marketing options to meet the specific goals of your business.
You can create a clever Snap Ad, build a fun Sponsored Geofilter, or give your
potential customers an opportunity to interact with a Sponsored Lens.
By the business promoting their services they are increasing
their target audience meaning consumers are more likely to purchase it. Also,
the business can save a lot of money compared to advertising in real life
because advertising in real life can cost up to 2k, but advertising online is a
lot cheaper by 1k. business are slowly beginning to realize the benefits of marketing through Snapchat
The purpose of snapchat allows
users to capture videos or pictures that self-destruct after a few seconds,
when a user sends a message they get to decide whether it will lives between
1-10 seconds, snapchat has been around since 2013 and the growth of this
service has grown tremendously, as the years go by the popularity of snapchat
has increased as people use the app on a daily purpose
There are many advantages to
advertising online for example ‘increasing your brand awareness.’ Social media
is one of the most effective digital marketing methods by uploading content you
increase your business visibility towards its target market and open a gate
way. strategy like this will greatly
increase your business brand recognition since you will be engaging with a
broad audience of consumers.
For example, create a social media
profile for your business and begin by interacting with other groups. Try to
get employees, business partners and sponsorships to ‘like, share and comment’
on your content by doing this you are likely to increase your brand awareness
and begin building a reputation for the business. Each post that is shared will
be introduced to a new network of individuals, which can lead them to becoming
potential customers, and the more people that know about your business the
easier to find your target audience
On the other hand, there are
disadvantages of setting up your profile to promote your product or service.
For example, a lack of communication this means
your customers/consumers wouldn’t feel that extra moment when seeing the
product or service with first sight they wouldn’t have the ability to make
contact with your product
However, Social media
marketing carries several risks. Unless you have someone check your social
media accounts several times a day, disgruntled customers or employees can
publish negative comments that are not always removable. For example, every
post on Twitter is public and you have no control over what people say. Bad
news can go viral as easily as good news and can do your business irreparable
harm. IT governance group the Information Systems Audit and Control Association
released a report in June 2010 ranking viruses and malware, brand hijacking,
lack of control over corporate content, unrealistic customer expectations and
non-compliance with record management regulations as the top five risks of
The term ‘target audience’ means A target
audience is the intended audience or readership of a publication,
advertisement, or other message. By a business promoting their product or
service to the target audience they are more than likely to succeed. This is
because their target is aimed towards a particular group, this group is more
likely to be around the same age, height and same shopping habits, this would
lead to them being customer loyalty.