Business Description: Fixit technologies is a digital and

 Business Plan

Fixit
technologies

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Owners:  
Farrukh Ahmed, Mirza Hasnain, Moeez Ahmed, Jahanzaib,                     Hamza Iftkhar               
                                                  

 

                                                                        Prepared
on: 02-12-2017.

 

 

   

 

 

                           ORGANIZATIONAL PLAN

                                      Fixit technologies

 

Summary Description:

Fixit
technologies is a digital and dynamic  top
company located in G-11 markaz,Which is going to Provide all the mechanical
services including Tuning, Oil change, digital scan, bumper repairing, denting,
painting and parts of a Japanese imported cars under one roof. The auto repair
market has a lot of competition; however, almost all only offer service. Fixit
technologies will differentiate themselves by not only offering a repair
services, but also a fully stocked spare parts store. We will provide all spare
parts and repairing under one roof. We are participating in a growing market.
Since 2008 the prices of cars has increased 80 to 90 percent in Pakistan and on
the other hand due to the services of Careem and Uber the demand of Japanese
car has increased. In Pakistan the spare parts of Japanese cars are not easily
available and the owners of Japanese car have suffered the problem that the
lack of spare parts and repair service. So the auto market is increasing day by
day and our main target will be the Japanese cars. Growing number of cars is
the reason that market opportunity for car accessories has also increased. Car
accessories parts are one of the most profitable businesses. As a part of Fixit
technologies repairers will try to offer best tune-up to the customers cars by
providing different number of service and few new services better than the
competitors which help us in gaining the trust of the customers as we really
want to change the

 

Perception
of the car owners (drivers) towards the auto repairers So our business plan is
to provide all spare parts and repairing services under one roof.

 

 

Vision & Mission:

 

Our mission is to provide all the Japanese cars spare
parts under one roof which are now a days very hard to find. We will make sure
to satisfy our customers to give our best services in town.

Our goal is to provide a complete
personalized hassle free service to all our customers as we take the
responsibility to keep their car well maintained. We not only look forward to
just maintain the clients vehicles but also provide them with the basic
information so as to keep them updated to help increase the life of their car.
And we will also offer the after repair service by keeping in touch through
phone and mail services which will help us in attracting their interest towards
our auto repair services

 

 

 

 

 

 

 

 

 

 

?      To
show our entrepreneurial skill and to be very unique in Islamabad.

?      To
provide best services to the customer in the city.

Availability
of spare parts (local, Japanese cars)

?     
Provide
and maintaining 100% level of customer satisfaction by providing quality
services among competitors.

?     
To
positively enhance the quality of parts for the people in the city.

?     
Promote
the great values of services and business philosophy among people.

?     
To
ensure that parts are available in stock.

 

Objectives:

 

?     
To
satisfy the desired need of a costumer.

?     
To
satisfy the customer by our services so the customer will visit again and
again.

?     
To
provide the best services in town.    

 

 

 

Management
Overview:

 

Fixit
technologies is private company which is located in sector of Islamabad i.e.
G-11 which is providing auto repair services and spare parts of local and
Japanese cars under a single roof.

                                          Fixit
technologies have a strong management team that will allow them to execute on
this exciting idea. Fixit technologies has five partners, Farrukh Ahmed, Moiz
Ahmed, Mohammed Hasnain, Mohammed hamza and

                                  Farrukh Ahmed
has experience of car mechanical issues. He will be overseeing mechanical
issues.

                                  Mohammed
Hasnain   has a background of sales,
having experience of 5 years. He will be overseeing the parts and sales for the
fixit technologies.

                                  Hamza and
Jahanzaib will be overseeing the marketing for the fixit technologies.

                                  Lastly Moiz
Ahmed will handle the department of administration and finance.

 

 

 

 

 

Services

A well maintained car is more fuel efficient and more
reliable, making the most of your auto investment. Our expert auto repair
technicians are trained to perform diagnostic and repair services on all
models, and we can take care of your car as recommended by the company.

 

?     
Mechanical Services

?     
Denting and Painting
Services

?     
Computerized
monitoring

?     
Wheel
alignment

?     
AC/HEATER
REPAIR

?     
Exterior
interior parts

?     
Exterior
glass coating

?     
Oil
changing

?     
Car
suspension

?     
Electrician
tune up

?     
Diagnosis

?     
Battery
check

?     
Brake
repair

?     
Exhaust
services

 

?     
Belt
and hoses

?     
Radiator
and engine cooling

Parts

We will use only quality parts, which will be
available in our stock or via our local parts supplier. When we service autos,
we will never take short cuts and will never compromise quality in order to
obtain a lower price. Our parts warranties will reflect those of the manufacturer.

 

?     
Bumper

?     
Doors

?     
Spoiler

?     
Rims

?     
Multimedia system

?     
Cameras

?     
Security
systems

?     
Electrical supply system

?     
Gauges and meters

?     
Sensors

?     
Floor mats

?     
Car
polishes

?     
Air
pressers

 

 

 

?     
Car seat

?     
HID

?     
Car
covers

?     
Led
lights

?     
Anti-theft
locks

?     
Air
pressers

?     
Spy
cameras

?     
Car
alarms

?     
Navigation
system

SWOT Analysis

 

SWOT Analysis to examine key factors that are
internal (strengths and weaknesses) and external (opportunities and threats).
Following are the results:

 

Strengths

 

?     
Clean
and well maintained environment

?     
Providing
parts and services in a single roof

?     
Availability
of Japanese parts

?     
High
quality products

?     
Quality
mechanics

 

Weakness

?     
New
in the market

?     
Lack
of experience

?     
Increases
in prices of products

?     
Competitors
can offer same products in low quality

?     
Labor
will be costly to the business

 

Opportunities

 

?     
Ability
to open new additional stores

?     
Online
sale of accessories and products on website

 

Threats

 

?     
Existing
competitors

?     
High
pricing

?     
Rising
competition

?     
No
reference

 

Competitors

 

Sehgal motors

Retail
Outlet: 57/5-R, SehgalMotors.PK Outlet, Main Montgomery
Road, Near Bank Al-Habib & Soneri Bank, Lahore

[email protected]

 

 

Kiani autos

Address : 4745,Kiani Auto Market,Gawalmandi,
Rawalpindi Gawalmandi, Kiani Auto MarketCity : Rawalpindi

Phone : +92-51-5530621, 5550121

 

 

          Heera autos

Address:  Corner Babu Bazar Kashmir Road,
Rawalpindi, Punjab, Pakistan
Phone: 9251-5563232 /
5516475

Chaudhary autos

          Address:  17-A Montgomary Road Lahore –
Pakistan

          Phone:       +92 322
4022262

 

 

 

 

 

 

 

        Auto care

          Address: Shop no 11, Auto market, Street 1,
Islamabad

          Phone: 0333 5673054

 

 

          Liqui Moly Auto Care

          Address: shop 4B Umair Plaza Behind PSO
petrol pump,  

          Islamabad
46000

         
Phone: 0345 5898574

                             

 

 

 

 

 

 

 

 

 

 

                         

                                       Marketing Plan      

 

    Fixit technologies
have a focus on meeting the demand of a regular local and Japanese car. The Marketing Plan is developed in order to support Fixit
technologies goals and strategies. Initial marketing tactics will focus on the
development of the Fixit technologies. Fixit technologies will focus on its
target market, the middle and upper class market, and establish a reputable
image from that target market’s by offering awesome auto repair services.
Customers will be the focal point of
the Fixit technologies business model and overall strategy. All customers will
be treated with respect. Fixit technologies will continually develop its
customer network. Initial stage with innovative idea so we
have to gain a market by providing high quality spare parts at low price.  Even companies do not provide guarantee with
spare parts, we’ll provide warranty our self to increase customers.  We’ll provide quality services so that
customers can be attracted more. We will focus upper
and middle class customers to reach the target market. Online helping, door to
door services, coupons will be our promotion. On the website, our employees
will answer questions and try to help our customers online

 

 

 

 

 

1.Bargaining power of
customers.

 

Our
mission is that we will provide the spare parts of cars to the customers but in
limited cost. We will sale the quality parts in the reasonable price with low
profit as compare to market.

 

2.Bargaining power of
suppliers

 

Large
industry thousands of suppliers to choose from and select their through a
competitive bid process. They can switch supplier easily and tend to make up a
large portion of supplier revenue. This severely limits the bargaining power of
suppliers.

 

3. Threats of substitutes.

With
so many firms in the quick service industry, low switching costs, luxury products,
the threats of substitute is very high.

 

 

 

 

 

4. Rivalry among existing firms.

 

The
limited service industry defines a red ocean industry. Firm compete for market
share in saturated industry.

 

 

Market analysis and marketing plan:

In
the spare part industry the installed capacities are mainly dependent on the
location and layout of the outlet, service style, marketing concept and target marketing.
Our Fixit technologies are expected to sell parts around 200 customers in a day.
Once popularity and acceptance, sales are expected to increase with the same
installed capacity.

 

Promotion (promotional mix)

 

 Fixit technologies promote its products to
attract more customers. This element of marketing mix defines the approaches
used to communicate with the customers. Our industries use the following
tactics in its promotional mix:

 

 

 

 

1.    advertising

2.    sale promotions

3.    public relations

4.    direct selling

 

 

Our
company will use social media and online website for its advertisements. Our Fixit
technologies use sales promotions to draw more customers to our Fixit
technologies.

For example,
the fixit offer discount for certain products. In addition our company public
relations activities help promote the business to the target market. Occasionally,
the company use direct selling, such as for corporate clientele, local
government or community events and parties. In this element of its marketing
mix our Fixit technologies emphasizes advertising as its main approach to
promote its products.

 

Pricing strategy:

 

Company
pricing strategy involves price bundling combined with psychological pricing in price bundling; the company
offers all spare parts and cars products for discount. This element of Fixit
technologies marketing mix highlights the importance of price bundling to encourage
customers to buy more and more products.

 

.

 

Potential target market (customers).

 

Our Fixit
technologies aim is that to target the customer and make more and more customers.
We will provide all the mechanical parts that will be well furnished and genuine.
Because if our products would be well prepared then our demand will be increased.
We will target the customers and we will fulfill their needs and demands.

 

 As marketing concept our products like as Japanese
cars spare parts which are cheap, every customer easily afford. In Pakistan
like as Gli Honda city Suzuki alto and many vehicles but their spare parts have
high prices and at high cost that’s why every customer not easily afford .for
that purpose our industry sold Japanese cars spare parts by limited price. Our
aim is that to provide products which should be luxury and easily affordable.

 

 

 

 

 

 

 

Goals
of Marketing Strategy

 

•   Creating
a Well Known Brand

•   Building
Strong Customer Base

•   Increasing
Product/Service Sales

 

 

Strategy

 

Business strategies are made by administrator/manager that
is useful for the success of the business. These strategy are executed by the
manager in front of customer for the product quality and better services that
are defined by manager are executed by sales departments  so, these three main employee work in
coordination to make the business better.

 

 

 

 

 

Thank Customers

 

Might sound like a simple idea,
but a creative thank you goes a long way. Remember, our focus is on making sure
our existing customers tell their friends about us. The more we can make every
experience they have with us memorable, the more comfortable they’ll feel
recommending us to their personal networks.

 

Be Social

 

We will share
things to our social networks that help and entertain our customers. It’s all
about having a business presence online that people want to follow. Share
photos of the new inventory that come to our business.  This will make customer to check online our
products

 

Get Reviewed

We will ask our customers for
feedback. Whether positive or negative, when someone hops on Google, or
Facebook to find out more information, even neutral reviews are better than no
reviews at all.

This will make our relation better with our customers
and we find that what are the weaknesses of us so we make better then next time.