Farrukh Ahmed, Mirza Hasnain, Moeez Ahmed, Jahanzaib, Hamza Iftkhar
technologies is a digital and dynamic top
company located in G-11 markaz,Which is going to Provide all the mechanical
services including Tuning, Oil change, digital scan, bumper repairing, denting,
painting and parts of a Japanese imported cars under one roof. The auto repair
market has a lot of competition; however, almost all only offer service. Fixit
technologies will differentiate themselves by not only offering a repair
services, but also a fully stocked spare parts store. We will provide all spare
parts and repairing under one roof. We are participating in a growing market.
Since 2008 the prices of cars has increased 80 to 90 percent in Pakistan and on
the other hand due to the services of Careem and Uber the demand of Japanese
car has increased. In Pakistan the spare parts of Japanese cars are not easily
available and the owners of Japanese car have suffered the problem that the
lack of spare parts and repair service. So the auto market is increasing day by
day and our main target will be the Japanese cars. Growing number of cars is
the reason that market opportunity for car accessories has also increased. Car
accessories parts are one of the most profitable businesses. As a part of Fixit
technologies repairers will try to offer best tune-up to the customers cars by
providing different number of service and few new services better than the
competitors which help us in gaining the trust of the customers as we really
want to change the
of the car owners (drivers) towards the auto repairers So our business plan is
to provide all spare parts and repairing services under one roof.
Vision & Mission:
Our mission is to provide all the Japanese cars spare
parts under one roof which are now a days very hard to find. We will make sure
to satisfy our customers to give our best services in town.
Our goal is to provide a complete
personalized hassle free service to all our customers as we take the
responsibility to keep their car well maintained. We not only look forward to
just maintain the clients vehicles but also provide them with the basic
information so as to keep them updated to help increase the life of their car.
And we will also offer the after repair service by keeping in touch through
phone and mail services which will help us in attracting their interest towards
our auto repair services
show our entrepreneurial skill and to be very unique in Islamabad.
provide best services to the customer in the city.
of spare parts (local, Japanese cars)
and maintaining 100% level of customer satisfaction by providing quality
services among competitors.
positively enhance the quality of parts for the people in the city.
the great values of services and business philosophy among people.
ensure that parts are available in stock.
satisfy the desired need of a costumer.
satisfy the customer by our services so the customer will visit again and
provide the best services in town.
technologies is private company which is located in sector of Islamabad i.e.
G-11 which is providing auto repair services and spare parts of local and
Japanese cars under a single roof.
technologies have a strong management team that will allow them to execute on
this exciting idea. Fixit technologies has five partners, Farrukh Ahmed, Moiz
Ahmed, Mohammed Hasnain, Mohammed hamza and
has experience of car mechanical issues. He will be overseeing mechanical
Hasnain has a background of sales,
having experience of 5 years. He will be overseeing the parts and sales for the
Jahanzaib will be overseeing the marketing for the fixit technologies.
Ahmed will handle the department of administration and finance.
A well maintained car is more fuel efficient and more
reliable, making the most of your auto investment. Our expert auto repair
technicians are trained to perform diagnostic and repair services on all
models, and we can take care of your car as recommended by the company.
Denting and Painting
and engine cooling
We will use only quality parts, which will be
available in our stock or via our local parts supplier. When we service autos,
we will never take short cuts and will never compromise quality in order to
obtain a lower price. Our parts warranties will reflect those of the manufacturer.
Electrical supply system
Gauges and meters
SWOT Analysis to examine key factors that are
internal (strengths and weaknesses) and external (opportunities and threats).
Following are the results:
and well maintained environment
parts and services in a single roof
of Japanese parts
in the market
in prices of products
can offer same products in low quality
will be costly to the business
to open new additional stores
sale of accessories and products on website
Outlet: 57/5-R, SehgalMotors.PK Outlet, Main Montgomery
Road, Near Bank Al-Habib & Soneri Bank, Lahore
Address : 4745,Kiani Auto Market,Gawalmandi,
Rawalpindi Gawalmandi, Kiani Auto MarketCity : Rawalpindi
Phone : +92-51-5530621, 5550121
Address: Corner Babu Bazar Kashmir Road,
Rawalpindi, Punjab, Pakistan
Phone: 9251-5563232 /
Address: 17-A Montgomary Road Lahore –
Phone: +92 322
Address: Shop no 11, Auto market, Street 1,
Phone: 0333 5673054
Liqui Moly Auto Care
Address: shop 4B Umair Plaza Behind PSO
Phone: 0345 5898574
have a focus on meeting the demand of a regular local and Japanese car. The Marketing Plan is developed in order to support Fixit
technologies goals and strategies. Initial marketing tactics will focus on the
development of the Fixit technologies. Fixit technologies will focus on its
target market, the middle and upper class market, and establish a reputable
image from that target market’s by offering awesome auto repair services.
Customers will be the focal point of
the Fixit technologies business model and overall strategy. All customers will
be treated with respect. Fixit technologies will continually develop its
customer network. Initial stage with innovative idea so we
have to gain a market by providing high quality spare parts at low price. Even companies do not provide guarantee with
spare parts, we’ll provide warranty our self to increase customers. We’ll provide quality services so that
customers can be attracted more. We will focus upper
and middle class customers to reach the target market. Online helping, door to
door services, coupons will be our promotion. On the website, our employees
will answer questions and try to help our customers online
1.Bargaining power of
mission is that we will provide the spare parts of cars to the customers but in
limited cost. We will sale the quality parts in the reasonable price with low
profit as compare to market.
2.Bargaining power of
industry thousands of suppliers to choose from and select their through a
competitive bid process. They can switch supplier easily and tend to make up a
large portion of supplier revenue. This severely limits the bargaining power of
3. Threats of substitutes.
so many firms in the quick service industry, low switching costs, luxury products,
the threats of substitute is very high.
4. Rivalry among existing firms.
limited service industry defines a red ocean industry. Firm compete for market
share in saturated industry.
Market analysis and marketing plan:
the spare part industry the installed capacities are mainly dependent on the
location and layout of the outlet, service style, marketing concept and target marketing.
Our Fixit technologies are expected to sell parts around 200 customers in a day.
Once popularity and acceptance, sales are expected to increase with the same
Promotion (promotional mix)
Fixit technologies promote its products to
attract more customers. This element of marketing mix defines the approaches
used to communicate with the customers. Our industries use the following
tactics in its promotional mix:
2. sale promotions
3. public relations
4. direct selling
company will use social media and online website for its advertisements. Our Fixit
technologies use sales promotions to draw more customers to our Fixit
the fixit offer discount for certain products. In addition our company public
relations activities help promote the business to the target market. Occasionally,
the company use direct selling, such as for corporate clientele, local
government or community events and parties. In this element of its marketing
mix our Fixit technologies emphasizes advertising as its main approach to
promote its products.
pricing strategy involves price bundling combined with psychological pricing in price bundling; the company
offers all spare parts and cars products for discount. This element of Fixit
technologies marketing mix highlights the importance of price bundling to encourage
customers to buy more and more products.
Potential target market (customers).
technologies aim is that to target the customer and make more and more customers.
We will provide all the mechanical parts that will be well furnished and genuine.
Because if our products would be well prepared then our demand will be increased.
We will target the customers and we will fulfill their needs and demands.
As marketing concept our products like as Japanese
cars spare parts which are cheap, every customer easily afford. In Pakistan
like as Gli Honda city Suzuki alto and many vehicles but their spare parts have
high prices and at high cost that’s why every customer not easily afford .for
that purpose our industry sold Japanese cars spare parts by limited price. Our
aim is that to provide products which should be luxury and easily affordable.
of Marketing Strategy
a Well Known Brand
Strong Customer Base
Business strategies are made by administrator/manager that
is useful for the success of the business. These strategy are executed by the
manager in front of customer for the product quality and better services that
are defined by manager are executed by sales departments so, these three main employee work in
coordination to make the business better.
Might sound like a simple idea,
but a creative thank you goes a long way. Remember, our focus is on making sure
our existing customers tell their friends about us. The more we can make every
experience they have with us memorable, the more comfortable they’ll feel
recommending us to their personal networks.
We will share
things to our social networks that help and entertain our customers. It’s all
about having a business presence online that people want to follow. Share
photos of the new inventory that come to our business. This will make customer to check online our
We will ask our customers for
feedback. Whether positive or negative, when someone hops on Google, or
Facebook to find out more information, even neutral reviews are better than no
reviews at all.
This will make our relation better with our customers
and we find that what are the weaknesses of us so we make better then next time.