and Snapchat) has had a part in affecting the way we think and see things. Over the last few years, a huge wave of social influencers has taken over the internet, and their word is law. They are among us, but have millions of followers, and they show us their quality of life, and make us want to have it too. Other parts of media like movies, news, advertising and marketing still have us following and watching their every move. “They have their own agenda, own best interest in mind. They’re not interested in making the world a better place, they’re more interested in making the world the way they want it to look.”Larry Kesslin, CaliforniaIt also has been shown that each social media platform has a set of preferred users. In a research experiment ran by Johnnatan Messias and friends at the Federal University of Minas Gerais in Brazil, they revealed the overall makeup of Twitter’s user base consisted of 53 percent were women and 47 percent men. It also revealed the race breakdown, which was 18 percent Asian, 14 percent black, and 68 percent white. (Review, 2017)This bias in social media users could be the determining factor as to why the media is portrayed in a certain way: To cater for the needs and preferences of their preferred user base. Nonetheless, this bias is causing the media to be skewed one way, which may be the reason why Kesslin made the point earlier. ‘At the highest levels of Twitter visibility, users perceived to be White come out on top position,’ say the researchers, where the most underprivileged groups are Asian females and black females, who are underrepresented by 31 percent. (Review, 2017)However, it is not just Twitter that has a bias. Other social media and entertainment platforms like Instagram, Pinterest and YouTube also have a lack in diversity. YouTube has come under fire for failing to promote the people of colour who have sustained the company’s success over the years. (Kader, 2016)