According to CQ researcher report, heavy college drinking has gathered the limelight due to the increasing accidents and abuses happening as an after effect of to alcohol- intoxication. The reason this issue will continue to hold media attention for a longer time would be the fact that alcohol is still a popular drug of choice. Though continuous studies show that rates of binge drinking and its often devastating outcomes have remained stagnant very remarkably, for a while now, the various attempts and initiations taken to curb this problem haven’t been up to mark. As a result of this there is continuous debate going on, even today, to find the solution to promote healthy drinking. Many colleges have initiated no-drinking zones on campus. Some colleges have taken up environmental management. Some have restricted the alcohol for certain areas like athletics gym, dance concerts, homecoming etc. Some have adopted policies of hosting alcohol free social events which have free flow of food, acting as an attraction. These are some of the initiatives taken by many colleges and schools to reduce the addiction of students to drinking. Analyzing step by step, there have been pros and cons, both in equal numbers for each of the different type of measure taken. Although some schools have successfully and peacefully implemented the policy of alcohol free zones, there have been cases of protests from alumni and fraternities. Such protests go against the operations of schools where there are cases of the members of major fraternities being a part of the Donors to the institution and their decision plays a major role.Numerous efforts of imposing a ban went in vain for many other schools as, for most events like sporting events, which have ban on alcohol, students started getting intoxicated before coming to the event. Such decisions have only led the students to change the location for miscreation and have not played any effect role on imposing the ban. This especially gets even more dangerous as the new locations are now non- monitored. According to suggestions given by researchers, it would not be effective if only certain areas like schools or educational institutions or certain event areas are made alcohol free. They suggest that there has to be a strict imposition of rules like checking of ID cards in most areas where alcohol is served. There have to be controls put in more than one area like restaurants, bars, taverns etc. Another suggestion came in related to the regulation of compliance checks by police on alcohol serving establishments.But the need of the hour needs to address the important fact that whether these measures have been affective cumulatively or not. Dating back to the 1930’s the major population of United States faced the ‘Nobel Experiment’ of National Prohibition of Alcohol which was a huge failure. This incident acts as a reminder that it is very and extremely difficult to ban or eliminate basic things of social life such as alcohol because people have inculcated it as an element of their livelihood. On facing the ban, the people had started shifting to consuming wood alcohol which lead to death of many.It is human psychology that when an average human being is restricted from something there are high chances that the individual would seek alternatives to reach his target. (Bandura, 2000) On imposing the ban, there was an increase in crime and corruption because there was increase in demand for illegally- acquired liquor. Similar is the case with youth today, when they are made to face calamities like ban on alcohol, they seek other illegitimate means of indulging in drugs and go out of control. It is essential to learn from this fact and probably understand that not always can a ban persuade a good cause. It is essential to compromise and seek to an option of regulation of the flow. It can be more effective if certain rules and guidelines are imposed which, instead of completely prohibiting, focus on regulating or strictly monitoring the access and consumption of alcohol for students.There are alcohol abuse prevention groups which are mostly community based. The existing ones have their efforts more focused towards the agenda of mitigating the local community. This makes it difficult to attack the roots because of the larger community being influenced by neighboring communities or global communities. Though this can actually have a slightly higher than mild effect if implemented by a combination of strategies, it can actually have impact on small segments of communities. If such segments all collectively put efforts to educate their local communities especially the young adults and the underage about the effects of alcohol abuse, it could make a difference. (Abigail A. Fagan, J. David Hawkins, & and Richard F. Catalano)There have been policy initiatives which have demonstrated extensive effectiveness and include alterations in the legal drinking age, reductions in acceptable limits for blood alcohol concentration, as mentioned legally, while driving, and also reducing the access and availability of alcohol for underaged individuals.The results of prevention programs and support groups at a primary level with educational approaches have usually been mixed reactions. Such initiatives tend to receive better responses when coupled with environmental changes as well. (Kelly-Weeder, 2011)To have the greatest impact, it has been suggested that programs, which aim at intervening before the first use or during the early years of use, are highly advisable. This conclusion comes from the fact that there has been an observed transition period of 1-3 years before regular use and this is when the young generation develops dependence. Therefore, it would be suggested that US alcohol prevention programs should be geared to guide for school age and young adolescent groups. Such educational programs include social resistance approaches which aim to incorporate resistance skills training. It is essential to understand that at this nascent age when underage drinking happens, it is peer pressure most of the times that leads to this output. Therefore, such resistance skills aid in handling this peer pressure and social stigma of becoming uncool on denying to drink. It also helps in enhancing competence by focusing on teaching different decision making strategies and problem solving strategies. Such groups intend to inculcate the very essential need of interaction within the discussions and making sure to correct misperceptions of normal alcohol use. (Kelly-Weeder, 2011)One of the major lag that schools face in educating the youth about alcohol abuse is when they teach students the importance of tolerance and the need to deny and say no when offered alcohol. It is essential to understand that saying no doesn’t always work. It may seem sensible for policy makers, teachers and parents but it turns out that these approaches involving social interaction work better than the ones emphasizing education. This is a good reason why most popular prevention programs tend to be ineffective and even tend to heighten the use of some substances among the underage. One of them is the activity of rehearsing refusal. Most popular among such attempts is the D.A.R.E movement of Los Angeles which failed tremendously in initial phases. Over several years, it gathered stronger results especially because they provided students with reinforced lessons with the basic idea in mind that children mature and encounter different environments and experiences over time. (Scott O. Lilienfeld, 2014)There have been efforts of reducing the advertisements and marketing in college newspapers with the intention to reduce the exposure of students to alcohol and alcohol brands. Though studies show that there is a probable relation between such advertisements and the underage students getting tempted to indulge, there is no concrete evidence that such an effort has actually had any positive affect. There no not been any record stating significant difference in the patterns of alcohol abuse.While all these efforts and theories are on one hand, on the other hand are students from European countries where there is a much more significant difference in the numbers of students in to alcohol abuse. It has been noted in theory that there are fewer teens who indulge incessantly on alcohol and abuse it. The reason that has been stated is the fact that wine is inculcated as a part of regular family dinners and also because the acceptable age for consumption of alcohol is 16-18 yrs. It is often observed that it is the temptation to try something new that initially pushes a teen to indulge into alcohol. Here, in the case of European kids, it is quite a normal thing for them and the craving to actually wait until they turn the appropriate age to drink and then indulge in alcohol is something that is quite non-existent. Moreover, to put it in better words, these European teens have learnt a way to challenge the authorities by not abusing alcohol. Though it is inappropriate to completely state that European teens are completely obedient against alcohol abuse, because statistics state otherwise, but if considered on ground of human psychology it is possible to gradually curb down alcohol abuse if certain guidelines are laid down strictly while lowering the legal age of drinking.There is another argument that states that imposing federal taxes on alcohol would help in attacking the problem. But such a step would not affect the binge drinkers. Other drinkers tend to seek cheaper alcohol options which is derogatory for health. Severe abusive drinkers tend to ignore taxes altogether. This clearly states that though such impositions would affect an average adult, but not teens.
Suggestively, instead of adopting harsh and severe measures to tackle such abuses, it is wiser to deal such issues by understanding the human mentality. Certain programs like the ones dealt by Substance Abuse and Mental Health Services Administration, US Department of Health and Human services are comparatively better approaches to this issue. Although the statistics might be staggering, it is essential to acknowledge that efforts have to made continuously to develop better concepts for prevention initiatives to successfully lower the rates of consumption and also reduce the negative health outcomes associated with it.